The challenge of meeting consumers’ expectation of a continuous, cross-channel, and personal experience is met with new digital advertising technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is about strategically leveraging the Internet to deliver promotional ads to consumers on various channels, no longer restricting businesses to traditional and more expensive methods such as print, radio and television. Technology, through the expanded use of smart phones has enabled digital advertising to explode, reaching and appealing to consumers in new ways.
TYPES OF ONLINE ADVERTISING
PPC allows your ads to be placed in sponsored results in search, only paying for clicks received. You can tailor your ad to show up when a user searches a keyword that is related to your offering.
Display advertising uses text, image, video or flash ads that have been placed on a website to generate awareness and to get your business message across to a select audience. Display ads can also be used to re-target website visitors.
Advertising works when you can place your brand where your buyers are and they spend time on social media. Advertising on social media in an engaging and relevant way will continue to assist you nurture your buyers cross-channel.